The Need for Lutein®
More and more people are discovering the benefits of including lutein in their diets for overall health.
The latest awareness survey on lutein found that 44%of Americans had heard of lutein. The study also found that over 50% of females in the United States are aware of lutein. Products containing lutein are in high demand by consumers who don't have time or don't choose to consume enough lutein in their diets. In fact, vitamin brands with lutein grew eight times faster than average.
This heightened awareness brings increasing demand for products containing Lutein.
What is Lutein?
Lutein is a carotenoid found in vegetables and fruits. It is not made in the body and can only be obtained through large amounts of certain fruits and vegetables or through food and vitamin supplements.
Lutein has been found in the eye, serum, skin, cervix, brain and breast. Within the human eye, lutein deposits itself in the macular region as well as the entire retina, ciliary iris bodies and lens.
How does it work?
Like all carotenoids, lutein is an antioxidant that may protect the macula tissue from destructive oxidation reactions by quenching free radicals. Lutein also filters high-energy blue light that can damage the macula and skin.
Why do my customers need lutein?
Insufficient levels of lutein in the macula have been identified as a risk factor in the onset of age-related macular degeneration (AMD), the leading cause of irreversible blindness among adults over the age of 50 in the United States. Studies have shown that lutein deposits in the eye may reduce the formation of cataracts and retinal diseases.
While lutein is found abundantly in green leafy vegetables such as spinach and kale, few of us eat enough to get an adequate intake of lutein. Nutrition experts suggest consuming at least 6 milligrams of lutein a day. However, to achieve that amount, one must eat a large bowl of spinach salad.
Many people find this difficult to do on a daily basis. That is why adding FloraGLO brand Lutein to dietary supplements or foods and beverages is the ideal way to help consumers achieve their daily needs of lutein.
Kemin Solutions
FloraGLO brand Lutein is the proven, patented, and purified choice for vitamin and dietary supplement marketers who want to leverage the growing awareness of this powerful antioxidant's health benefits into increased sales.
Since the 1994 groundbreaking research at Harvard University Medical School, Kemin Health has invested in educating healthcare professionals, vision specialists, and consumers about this naturally occurring carotenoid.
Purified Lutein
FloraGLO brand Lutein is purified from marigold extract using patented processes so consumers can be sure supplements containing FloraGLO brand Lutein contain the same lutein that is found in nature.
Unlike lutein esters, FloraGLO brand lutein is chemically identical to lutein found in spinach, kale, collard greens, and other green leafy vegetables in our diet. In fact, 93 percent of the lutein absorbed by the human body is present as lutein - not lutein esters.
Leveraging The Brand
After it was established as the lutein of choice in health food stores, FloraGLO brand Lutein became the leading lutein in mass-market vitamin and supplement brands.
Currently, more than 100 manufacturers worldwide - including seven of the top 10 dietary supplement manufacturers based on market share - leverage the FloraGLO brand by incorporating the FloraGLO logo on product packaging.
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Technical Literature (PDF format)
Lutein studies and age-related macular degenerationLutein studies in the lens and retina
